Scandinavian Traveler

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Scandinavian Traveler
CategoriesInflight magazine
First issueNovember 2014
CompanyScandinavian Airlines
Based inStockholm
WebsiteScandinavian Traveler

Scandinavian Traveler is the inflight magazine of Scandinavian Airlines (SAS).[1]

History and profile[edit]

Scandinavian Traveler was established as a successor to Scanorama, former inflight magazine of SAS.[2][3] The magazine was first published in November 2014.[4][5] It is published on a monthly basis[6] and covers lifestyle- and travel-related articles.[1] The printed magazine is published in English,[7] and online versions of the magazine are published in Norwegian, Swedish, Danish and English.

The second issue of the magazine, published in December 2014, was suspended by SAS when it led to criticism of Norway's Progress Party due to the article by Swedish journalist Per Svensson.[8] The article was concerned with the recent increase of right-wing extremist parties in Scandinavian countries.[8]

Scandinavian Traveler has won numerous awards, for example, the Swedish Content Awards for its cover design of the issue Hit men in 2016.[9] The magazine has 1.4 million readers monthly, and since the launch the online versions has had 1.3 million visitors. [10]


  1. ^ a b "Entertainment Onboard". SAS. Retrieved 12 July 2016.
  2. ^ Marisa Garcia (9 March 2015). "How Scandinavian Airlines Rethought the In-Flight Magazine". Skift. Retrieved 12 July 2016.
  3. ^ Joe Pulizzi (1 November 2014). "A Scary Attempt at Defining Content Marketing". Content Marketing Institute. Retrieved 12 July 2016.
  4. ^ "Scandinavian Airlines (SAS) – Media Company or Airline?". Jonobean. 9 October 2014. Retrieved 12 July 2016.
  5. ^ "SAS launches new editorial concept". Palanga Airport. 6 October 2014. Retrieved 12 July 2016.
  6. ^ "Scandinavian Traveler". International Media Sales. Retrieved 12 July 2016.
  7. ^ "Scandinavian Traveler - SAS Airways". Media Star. Retrieved 12 July 2016.
  8. ^ a b "SAS pulls magazine following complaints from right-wing party". Sveriges Radio. 7 December 2014. Retrieved 12 July 2016.
  9. ^ "Vinnarna i Swedish Content Awards 2016". Resume. 31 May 2016. Retrieved 12 July 2016.
  10. ^ "SAS - OTW". OTW (in Swedish). Retrieved 2 January 2017.

External links[edit]